Question 1

How much does SEO cost?

Accepted Answer

SEO can vary significantly in price depending on who is offering the service, and there is a large price difference for a reason. Agencies who offer SEO at exceptionally low prices usually tend to cut corners, use ‘black-hat’ techniques, or use improper SEO strategy, resulting in penalties, decreasing traffic, and spam for unsuspecting business owners. Agencies with a good reputation tend to be more expensive, remember you are paying for their experience, ethics, and effectiveness.

Think about the annual price it would cost to do SEO yourself:

Pricing for a full in-house SEO strategy can easily run upwards of $245K per year for small to medium businesses. Agencies can offer their resources, expertise, and team for a much lower cost than it would take to maintain an in-house SEO team and involves less risk than outsourcing to a cheap agency.

Question 2

Why do my Google ranking fluctuate?

Accepted Answer

Certainly, ranking fluctuates, but try not to be the one causing the fluctuation. What do we mean by this? It is a known fact that in the past few years search engines and especially Google has been working towards Personalized Search Results (PSR) this means that they try to tailor the results to your fancy, rather than showing the same results to everybody.

There are other factors at play and not only PSR. If you search “best SEO company Jacksonville”, you may get a completely different result from someone who searches that exact phrase in another location. Search engines take countless factors into consideration including who you are, your past search history, your location, your browser history, and tons more.

This is one of the reasons why your rankings are not stable, also note that there are normally ten results on every SERP (search engine results page). Meaning there are ten people fighting for that number one position. Consequently, in most cases, your site might be fluctuating because your competitors are influencing the SERPs pushing your website up, or down.

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